{"title":"Personalised Gifts for New Babies","description":"\u003cp\u003eWelcome them properly. Our personalised gifts for new babies are soft, thoughtful keepsakes designed to celebrate brand-new humans - names and all the feels included.\u003c\/p\u003e","products":[{"product_id":"cosy-name-knit","title":"Cosy Name Knit","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eCosy, cheeky and totally one-of-a-kind. Stitched with love and your little one's name. An oversized jumper as bold as their personality.\u003c\/span\u003e\u003c\/p\u003e","brand":"Keep Club AU","offers":[{"title":"Butter Yellow \/ 0-6M","offer_id":42480606085255,"sku":"KJ-YB-6M-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":false},{"title":"Butter Yellow \/ 6-12M","offer_id":42480606118023,"sku":"KJ-YB-12M-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 1-2Y","offer_id":42480606150791,"sku":"KJ-YB-2Y-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 3-4Y","offer_id":42480606183559,"sku":"KJ-YB-4Y-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 0-6M","offer_id":42823189463175,"sku":"KJ-PR-6M-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 6-12M","offer_id":42823189495943,"sku":"KJ-PR-12M-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 1-2Y","offer_id":42823189528711,"sku":"KJ-PR-2Y-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 3-4Y","offer_id":42823189561479,"sku":"KJ-PR-4Y-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 0-6M","offer_id":42823189594247,"sku":"KJ-BRO-6M-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 6-12M","offer_id":42823189627015,"sku":"KJ-BRO-12M-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 1-2Y","offer_id":42823189659783,"sku":"KJ-BRO-2Y-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 3-4Y","offer_id":42823189692551,"sku":"KJ-BRO-4Y-PR-KCN","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/0108\/0455\/files\/Knit_YellowBlue_KC_Jude_ca92899a-f059-4af6-b2a2-5f894a3390f3.webp?v=1779334474"},{"product_id":"a-to-z-knit","title":"A-to-Z Knit","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eA-to-Z, say my name with me. These cuties are our best selling oversized knit for baby announcement photos, very instagram worthy!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Keep Club AU","offers":[{"title":"Butter Yellow \/ 0-6M","offer_id":42823191068807,"sku":"KJ-YB-6M-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 6-12M","offer_id":42823191101575,"sku":"KJ-YB-12M-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 1-2Y","offer_id":42823191134343,"sku":"KJ-YB-2Y-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 3-4Y","offer_id":42823191167111,"sku":"KJ-YB-4Y-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 0-6M","offer_id":42823191199879,"sku":"KJ-PR-6M-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 6-12M","offer_id":42823191232647,"sku":"KJ-PR-12M-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 1-2Y","offer_id":42823191265415,"sku":"KJ-PR-2Y-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 3-4Y","offer_id":42823191298183,"sku":"KJ-PR-4Y-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 0-6M","offer_id":42823191330951,"sku":"KJ-BRO-6M-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 6-12M","offer_id":42823191363719,"sku":"KJ-BRO-12M-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 1-2Y","offer_id":42823191396487,"sku":"KJ-BRO-2Y-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 3-4Y","offer_id":42823191429255,"sku":"KJ-BRO-4Y-PR-AZ","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/0108\/0455\/files\/Knit_YellowBlue_AtoZ_AisforAubrey.webp?v=1769315552"},{"product_id":"repeat-after-me-knit","title":"Repeat After Me Knit","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eA cosy piece for mini style icons. With their name on repeat, because this oversized knit jumper is about to become their signature look.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Keep Club AU","offers":[{"title":"Butter Yellow \/ 0-6M","offer_id":42823194247303,"sku":"KJ-YB-6M-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 6-12M","offer_id":42823194280071,"sku":"KJ-YB-12M-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 1-2Y","offer_id":42823194312839,"sku":"KJ-YB-2Y-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 3-4Y","offer_id":42823194345607,"sku":"KJ-YB-4Y-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 0-6M","offer_id":42823194378375,"sku":"KJ-PR-6M-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 6-12M","offer_id":42823194411143,"sku":"KJ-PR-12M-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 1-2Y","offer_id":42823194443911,"sku":"KJ-PR-2Y-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 3-4Y","offer_id":42823194476679,"sku":"KJ-PR-4Y-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 0-6M","offer_id":42823194509447,"sku":"KJ-BRO-6M-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 6-12M","offer_id":42823194542215,"sku":"KJ-BRO-12M-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 1-2Y","offer_id":42823194574983,"sku":"KJ-BRO-2Y-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 3-4Y","offer_id":42823194607751,"sku":"KJ-BRO-4Y-PR-RAM","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/0108\/0455\/files\/Knit_Browns_RepeatAfterMe_George.webp?v=1769252316"},{"product_id":"upside-down-knit","title":"Upside Down Knit","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eSoft, subtle, and oh-so-huggable! This oversized knit suits every cuddle occasion. Get their name or cheeky quote stitched upside down, a certified compliment magnet.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Keep Club AU","offers":[{"title":"Butter Yellow \/ 0-6M","offer_id":42823195984007,"sku":"KJ-YB-6M-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 6-12M","offer_id":42823196016775,"sku":"KJ-YB-12M-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 1-2Y","offer_id":42823196049543,"sku":"KJ-YB-2Y-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 3-4Y","offer_id":42823196082311,"sku":"KJ-YB-4Y-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 0-6M","offer_id":42823196115079,"sku":"KJ-PR-6M-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 6-12M","offer_id":42823196147847,"sku":"KJ-PR-12M-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 1-2Y","offer_id":42823196180615,"sku":"KJ-PR-2Y-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 3-4Y","offer_id":42823196213383,"sku":"KJ-PR-4Y-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 0-6M","offer_id":42823196246151,"sku":"KJ-BRO-6M-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 6-12M","offer_id":42823196278919,"sku":"KJ-BRO-12M-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 1-2Y","offer_id":42823196311687,"sku":"KJ-BRO-2Y-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 3-4Y","offer_id":42823196344455,"sku":"KJ-BRO-4Y-PR-UD","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/0108\/0455\/files\/Knit_PinkRed_UpsideDown_Lola.webp?v=1769252102"},{"product_id":"repeat-after-me-wall-hanging","title":"Repeat After Me Wall Hanging","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eBecause once just isn’t enough. Our Repeat After Me wall hanging spells out their name loud and proud in bold, playful embroidery - stacked for maximum cuteness. Made from durable cotton canvas with a soft fringe, it’s the perfect statement piece for nurseries, bedrooms, or anywhere they’re the star of the show.\u003c\/span\u003e\u003c\/p\u003e","brand":"Keep Club AU","offers":[{"title":"Pink","offer_id":43036658892935,"sku":"WH-PNK-OS-PR-RAM","price":59.0,"currency_code":"AUD","in_stock":true},{"title":"Dusty Blue","offer_id":43036658925703,"sku":"WH-BLU-OS-PR-RAM","price":59.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow","offer_id":43036658958471,"sku":"WH-BYE-OS-PR-RAM","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/0108\/0455\/files\/WallHanging_Blue_RepeatAfterMe_Alfie.webp?v=1770682884"},{"product_id":"upside-down-crew","title":"Upside Down Crew","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eFlip the script. The lightweight Upside Down Crew takes our classic crew jumper and turns it cheeky, available in two gender neutral colourways.\u003c\/p\u003e\n\u003cp\u003eYour mini’s name is stitched upside down, so they can read it themselves (or flash it mid-tantrum for dramatic effect).\u003c\/p\u003e\n\u003cp\u003eBecause sometimes the coolest kids don’t follow the rules. They flip them.\u003c\/p\u003e","brand":"Keep Club AU","offers":[{"title":"Butter Yellow \/ 6-12M","offer_id":43738961215623,"sku":"CR-BYE-12M-PR-UD","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 1-2Y","offer_id":43738961248391,"sku":"CR-BYE-2Y-PR-UD","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 3-4Y","offer_id":43738961281159,"sku":"CR-BYE-4Y-PR-UD","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 5-6Y","offer_id":43738964983943,"sku":"CR-BYE-6Y-PR-UD","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 6-12M","offer_id":43738965016711,"sku":"CR-RED-12M-PR-UD","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 1-2Y","offer_id":43738965049479,"sku":"CR-RED-2Y-PR-UD","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 3-4Y","offer_id":43738965082247,"sku":"CR-RED-4Y-PR-UD","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 5-6Y","offer_id":43738965115015,"sku":"CR-RED-6Y-PR-UD","price":74.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/0108\/0455\/files\/Crew_Red-UpsideDown-JudeFreddy.webp?v=1779929251"},{"product_id":"the-keep-crew","title":"The Keep Crew","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the crew that started it all.\u003cbr\u003eThe Keep Crew is our classic lightweight, oversized embroidered jumper, stitched in our signature Keep Club font and personalised with your mini’s name front and centre. \u003cbr\u003eIt’s the kind of piece that works on repeat - daycare, park hangs, coffee runs with Mum. Soft enough for cuddles, sturdy enough for snack spills, and bold enough to get the “where did you get that?” comments.\u003cbr\u003eAvailable in two dreamy colour ways.\u003cbr\u003e\u003c\/p\u003e","brand":"Keep Club AU","offers":[{"title":"Butter Yellow \/ 6-12M","offer_id":43738968588423,"sku":"CR-BYE-12M-PR-KCN","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 1-2Y","offer_id":43738968621191,"sku":"CR-BYE-2Y-PR-KCN","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 3-4Y","offer_id":43738968653959,"sku":"CR-BYE-4Y-PR-KCN","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow \/ 5-6Y","offer_id":43738968686727,"sku":"CR-BYE-6Y-PR-KCN","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 6-12M","offer_id":43738968719495,"sku":"CR-RED-12M-PR-KCN","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 1-2Y","offer_id":43738968752263,"sku":"CR-RED-2Y-PR-KCN","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 3-4Y","offer_id":43738968785031,"sku":"CR-RED-4Y-PR-KCN","price":74.0,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 5-6Y","offer_id":43738968817799,"sku":"CR-RED-6Y-PR-KCN","price":74.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/0108\/0455\/files\/Crew_Yellow-KeepClub-Joey.webp?v=1769227744"},{"product_id":"personalised-wall-hanging","title":"Personalised Wall Hanging","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMake it theirs (literally). Our personalised wall hanging lets you add a name, word, or short phrase in our signature embroidery style. Perfect for nurseries, bedrooms, or gifting, each piece is made from premium cotton canvas, fringe and wooden rod.\u003cbr\u003e\u003c\/p\u003e","brand":"Keep Club AU","offers":[{"title":"Pink","offer_id":43858925322375,"sku":"WH-PNK-OS-PR-KCN","price":59.0,"currency_code":"AUD","in_stock":true},{"title":"Dusty Blue","offer_id":43858925355143,"sku":"WH-BLU-OS-PR-KCN","price":59.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow","offer_id":43858925387911,"sku":"WH-BYE-OS-PR-KCN","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/0108\/0455\/files\/WallHanging_Yellow_KC_MinnieGoldie.webp?v=1770625298"},{"product_id":"hello-my-name-is-patch","title":"'Hello, my name is' Patch","description":"\u003cp\u003eOur 'Hello, My Name Is' Patch is a playful nod to the classic hospital sticker - designed to celebrate brand new humans in a way that feels modern, cool, and a little bit cheeky. It’s made to be photographed, kept, and loved long after the newborn haze has passed.\u003c\/p\u003e\n\u003cp\u003eThink of it as the cooler, softer alternative to birth announcement wooden plaques and cursive scripts we’ve all seen a thousand times before. Stitch it in later, frame it, or keep it just as it is - there are no rules here.\u003c\/p\u003e","brand":"Keep Club AU","offers":[{"title":"Dusty Blue","offer_id":43879368589447,"sku":"PA-DBL-OS-PR-MNI","price":14.0,"currency_code":"AUD","in_stock":true},{"title":"Red","offer_id":43879368622215,"sku":"PA-RED-OS-PR-MNI","price":14.0,"currency_code":"AUD","in_stock":true},{"title":"Butter Yellow","offer_id":43879368654983,"sku":"PA-BYE-OS-PR-MNI","price":14.0,"currency_code":"AUD","in_stock":true},{"title":"Pink","offer_id":43879368687751,"sku":"PA-PNK-OS-PR-MNI","price":14.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/0108\/0455\/files\/Patch_HelloMyNameIs_Minnie.webp?v=1773626932"}],"url":"https:\/\/keepclub.com.au\/collections\/personalised-gifts-for-new-babies.oembed","provider":"Keep Club AU","version":"1.0","type":"link"}